Salewa "Free your journey" Ski Touring Campaign 2024/25

Free your journey by Salewa

I am proud to be the face of the global “free your journey” campaign for 2024/25.

Last season we travelled to the Swiss/Italian Alps to discover the areas around Saas Fee and Zermatt by bike and skis. As winter are changing, due to erratic climate change, our behaviour is changing as well. We are finding new ways of looking at things, exploring from different angels rather than just approaching them head-on. We are experiencing our winters in a more fersitile way and therefore Salewa created that piece of art. The innovative Sella Free Ski Touring collection is designed to move in the mountains all year around, by bike, hike, or skis.

I am proud to be selected as the ambassador for that campaign, which is a true honour for me.

Experience the digital campaign of Salewa “Free your journey” and the content we created in high altitude. Furthermore I am also posting different UGC content on my channel on Instagram.

Explore and enjoy.

Thanks

Nina

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